Eleads CRM Review: Features, Pricing, Pros & Cons

There are many ways to simplify your tech life—and one tool that truly stands out is eLead CRM, and trust me, it's a game changer. And the best part is you don’t need to be a tech expert to use it.  Let's check how it's helpful for the businessperson to run their business smoothly.

What is Eleads CRM?

Let me tell you about eLead CRM; it works as a Sales automation tool. It's like having a super-organised assistant who never forgets anything about your customers. There are many Customer relationship management software options available in the market right now, but what makes it special is that it's built specifically for car dealerships, boat dealers, motorcycle shops, and similar businesses.

You might also like: Redtail CRM is a smart, affordable CRM for financial professionals.

Complete History  Behind eLead CRM

In May 2004, a man named Hugh Hathcock, while examining the automotive industry, realised that to effectively manage dealerships, there should be better software instead of relying on spreadsheets and sticky notes to track customers. 

So, he created a cloud-based system called eLead Customer Relationship Management, which made the process of handling customers and making the Dealer management system completely digital. 

The timing was ideal as more people were shopping online before visiting dealerships due to the growth of the internet. Dealerships needed a way to manage digital leads alongside their in-person customers. Hathcock's solution was so effective that by 2018, CDK Global, a leading provider of automotive technology, decided to acquire the company.

Why Dealerships Love eLead CRM

Imagine you run a car dealership. People come from various sources like your website and phone calls. Without a proper system, you might miss out on important lead data. That's where eLead CRM comes in for a Lead tracking system. It tracks every lead's source, who contacted them, and which customers might be interested in products in the future.

Elead CRM Smart Features That Work

This website is different from others because it automatically performs certain tasks, allowing you to focus more on selling. For example, if a customer comes at 2 AM to get information about a specific car, it automatically generates lead responses and addresses important queries.

The platform also picks up on your sales trends. If customers asking about financing usually need three follow-up calls before buying, eLead Customer relation management will remind you to make those calls at the right times. It's having a crystal ball that informs you precisely when to contact each customer.

How Does the Real-Time Data Analysis Feature Work In Elead CRM?

One of the coolest things about eLead is its real-time data analysis. It lets you know the current position of your campaign and what's happening. You can also see where your competitors' leads stand at that moment.

One of the best features of eLead CRM is how it displays what's going on in your business at any given moment. You can see which marketing campaigns are generating the most leads, which salespeople are closing the most deals, and who is most likely to buy next. All of this data refreshes in real time, so you're never operating on outdated information.

The system also generates plain-language reports that help you make smarter decisions. Rather than having to guess which ads perform best, you'll know precisely which sources attract customers who purchase vehicles.

The Great Stuff About eLead CRM

When you buy a car, some things might annoy you and something makes you feel satisfied. So I’ll discuss both its pros and cons so you'll get an idea about elead crm, about its good and bad points.

1. All Your Customers in One Place  

You know how cluttered things get when you fill out customer information on various scraps of paper? With eLead CRM, it all goes into one location. When Mrs. Johnson calls about that red vehicle she saw last week, you’ll be able to locate all her information in a matter of seconds. No more searching through stacks of papers or trying to recall what she told you.  

2. Always Know What Cars You Have  

Ever had a customer request a blue truck, and you didn't know if you had one? e-Lead Customer Relationship Management software always knows what cars are on your lot. It's like having an assistant who inventories your cars daily and lets you know exactly what you have. 

3. Easy Reports That Make Sense  

Remember those headache-inducing spreadsheets? eLead CRM displays easy-to-understand charts that anyone can read. You can see who your best salespeople are, what cars move quickly, and who your customers are. It's like getting a report card for your business that makes sense.  

4. Works with Your Other Tools  

The plus side? You don't have to discard the other programs you're already utilizing. eLead CRM interfaces with them so they all work harmoniously like a team. It's as if you have all your tools in one toolbox rather than lying around your garage.  

Some Bad Things About eLead CRM

1. Hard to Change Things

At times, you may need to change the way something is done in eLead CRM. Perhaps you need a report to appear differently or need to introduce a new step into your process. Sometimes, it’s just not possible. It's like moving a heavy sofa; you can do it, but it's a lot of extra work.

2. Takes Time to Learn

Getting used to eLead CRM is like learning to drive a new car. It may feel confusing at first as you search for all the features, but your team will adjust in a few weeks. Don't worry—everyone learns it eventually.

3. Phone App Has Issues

It's nice to have the mobile app, but it's not flawless. Occasionally, it's slow, or it only displays some of the same information as your computer.

Getting Help Takes Time

When you need help and things aren't going well, you might have to wait for a while. This isn't a bad thing, but it can be frustrating if you are busy and need help right away. It's similar to calling a crowded restaurant—they will help you, but you may have to wait a bit.

How much does eLeads CRM cost?

Before choosing this platform, I would recommend reading the complete eLead CRM Pricing Plans Overview

eLead CRM has three primary pricing plans for car dealerships. Each plan has varying features to suit your dealership's size and requirements.

Basic Plan: $99 Per User Per Month

The Basic Plan is ideal for small dealerships beginning with CRM software.

What's included:

• Lead management system
• Customer database
• Basic reporting tools
• Email templates
• Phone support during business hours

Best for: Dealerships with 1-10 employees who require basic lead tracking.

Premium Plan: $149 Per User Per Month

The Premium Plan includes advanced features for expanding dealerships.

What's included:

All Basic Plan features

• Marketing automation tools
• Advanced analytics and reports
• Priority customer support
• Integration with third-party tools
• Custom workflows

Best for: Mid-size dealerships with 10-50 employees needing automation.

Enterprise Plan: Custom Pricing

Big dealerships receive custom pricing according to their individual needs.

What's included:

• All Premium Plan features
• AI-powered insights
• Custom integrations
• Dedicated account manager
• Advanced security features
• Training and onboarding support

Best for: Large dealer groups or dealerships with 50+ employees.

Feature Requirements

AI Tools: 80

Advanced Analytics: 50

Basic Features: 30

Final Words

eLead CRM is a dedicated solution built specifically for car dealerships, featuring powerful lead management and real-time analytics to simplify your sales process drastically. The platform is effective at bringing together customer data and automating key workflows, making it a valuable investment for serious dealerships. However, it does have a learning curve and offers limited customization.

You can start small with the Basic plan for $99 per user and grow as your business expands. If your dealership is ready to move beyond spreadsheets and sticky notes, eLead CRM provides the digital tools you need to compete in today’s auto industry. Think carefully about your team size, technical needs, and budget to choose the Basic, Premium, or Enterprise plan that best fits your investment.