With too many tools, it's hard to understand the CRM tool that understands financial services. Redtail CRM promises good customer relations; it provides tools that are especially suited for financial advisors and wealth managers. But at a $39 start, is it a good CRM software to start with, as compared to other software?
What is Redtail CRM
Redtail is a software company that began in 2003. It launched one of the first cloud-based CRM systems made for financial advisors. Since then, it has earned a strong reputation in the industry. The platform helps advisory teams handle client communication, manage day-to-day work, and store all key information in one secure place.
Redtail CRM does more than hold contact details. It supports the daily flow of tasks that advisors deal with. This leads to better efficiency and more time to focus on clients.
How Redtail CRM Works
A CRM is built to store and organise customer information. Redtail CRM goes further by offering tools that support the specific needs of financial advisors.
You can save names, phone numbers, emails, notes, and documents. It reminds you when to follow up, who needs attention, and what steps have already been taken. This helps keep service consistent and ensures nothing is missed.
It also comes with calendar and task-tracking tools. These features help you plan your schedule, set goals, and keep your team in sync.
Key Features of Redtail CRM
Contact Management
Redtail keeps complete records of each client. These records include contact information, notes, message history, and financial preferences. Everything is stored in one place and is easy to review.
Workflow Automation
You can build step-by-step workflows for tasks like onboarding, collecting paperwork, or scheduling meetings. These workflows keep your team on track and reduce manual work.
Compliance Support
Financial advisors often need to store records to meet legal standards. Redtail supports this with activity logs, secure storage, and note tracking. It helps firms meet requirements without extra tools.
Task and Calendar Tools
You can create and assign tasks, set up meetings, and add reminders. Redtail connects with common calendar tools so schedules stay current across platforms.
Reports and Tracking
The platform includes reports to help you measure performance. You can follow client actions, review business trends, and track how well tasks are being completed.
Integration with Other Tools
Redtail connects with planning tools, risk platforms, and marketing services. This helps you build a full tech system without needing to switch between apps.
Pricing of Redtail CRM
Redtail CRM starts at $39 per user each month. This includes access to all major features. The price is fair when compared to other CRM systems, especially for those working in finance.
There are no large setup costs. You can begin with a small team and add more users as needed. A trial version is available if you want to explore the system before signing up.
Who Can Benefit from Redtail CRM
This CRM is built for professionals in finance. It works best for:
- Independent advisors
- Small and mid-sized firms
- Registered investment advisors
- Wealth management teams
It may not be the best choice for other industries since it focuses on finance-specific features. For advisors and planners, it offers a reliable and organised solution.
Strengths of Redtail CRM
- Easy to learn and use
- Built for financial professionals
- Fair price with helpful tools
- Strong workflow and automation support
- Works well with other financial tools
Limitations to Keep in Mind
Though it performs well, there are a few points to consider:
- Not designed for industries outside finance
- Report options may feel limited
- The design may appear basic compared to some larger platforms
Even with these points, it still meets the needs of many firms working in this space.
FAQs
What are the main features of Redtail CRM?
The main features are automated workflows, calendar management, reporting, client and contact management, notes, document storage, and integration with other financial software.
Does Redtail CRM provide integration with other software?
Redtail CRM integrates with widely used software like Office 365, Google Calendar, Morningstar, Riskalyze, and many more to automate data exchange and operations.
Is there a mobile app available for Redtail CRM?
Yes, Redtail CRM offers a free mobile app for iOS and Android, where clients can view data, tasks, and calendars remotely.
How much does Redtail CRM cost?
Pricing begins at $39 per user per month for the Launch plan, with Growth and Enterprise plans available as well.
Does Redtail CRM assist with compliance and record-keeping?
Yes, Redtail CRM facilitates compliance by retaining client communications and ensuring secure document handling, which is necessary to meet regulatory standards.
How does Redtail CRM facilitate workflow automation?
Users can create personalized automated workflows for activities such as client onboarding and lead nurturing, assisting in standardizing activities and minimizing errors.
Final Thoughts on Redtail CRM
Redtail CRM is a practical option for advisors who want a system that supports how they work. It brings together useful tools that help manage clients, keep things on track, and improve daily operations.
If your role involves financial planning or investment advice and you want a system that blends easily into your process, this tool is worth trying. It gives structure without adding complexity.
You can test it with a trial and see how it fits your daily tasks. For many, it becomes a trusted part of how they manage client service and run their practice.